InfluenceAsia 2024 Brands 100

Annual Theme

Asian brand authority in 2024

Asia-based and Asia-led brands with cross-market visibility, category credibility and durable influence.

No. 1

Samsung

In 2024, Samsung led the Asia brand assessment through Galaxy visibility, memory-semiconductor recovery, display leadership, premium appliances, and broad consumer technology reach.

No. 2

Toyota

In 2024, Toyota remained one of Asia's strongest brands through hybrid leadership, manufacturing discipline, global model familiarity, reliability perception, and resilient demand.

No. 3

TikTok

In 2024, TikTok remained one of Asia's most visible digital exports through short-form video, creator culture, music discovery, youth attention, and mobile advertising relevance.

No. 4

TSMC

In 2024, TSMC ranked near the top because advanced foundry leadership, AI chip demand, packaging capability, and customer trust made it critical to the technology cycle.

No. 5

Tencent

In 2024, Tencent retained exceptional regional brand power through WeChat, gaming, fintech-adjacent services, advertising recovery, cloud development, and AI deployment.

No. 6

Alibaba

In 2024, Alibaba remained central to Asian commerce through Taobao, Tmall, cloud infrastructure, logistics links, merchant services, and operating discipline.

Methodology

How InfluenceAsia reads influence

InfluenceAsia reviews brand power, commercial relevance, category leadership, innovation, cultural influence, trust and editorial significance on a 100-point scale.

Research Lens

Editorial framework

InfluenceAsia reviews brand power, commercial relevance, category leadership, innovation, cultural influence, trust and editorial significance on a 100-point scale.

Full Ranking

Brands 100 2024

Use the filters to scan the list by name, market, region or category. The full dataset is also saved beside this page in data/list.json.

Rank	Name / Role	Market	Region	Category	Score	Influence Rationale
1	Samsung Consumer Electronics Brand	South Korea	East Asia	Consumer Technology	97.8	In 2024, Samsung led the Asia brand assessment through Galaxy visibility, memory-semiconductor recovery, display leadership, premium appliances, and broad consumer technology reach.
2	Toyota Automotive Brand	Japan	East Asia	Automotive	97.6	In 2024, Toyota remained one of Asia's strongest brands through hybrid leadership, manufacturing discipline, global model familiarity, reliability perception, and resilient demand.
3	TikTok Short-Form Video Brand	China / Singapore	East Asia / Southeast Asia	Technology Platform	97.5	In 2024, TikTok remained one of Asia's most visible digital exports through short-form video, creator culture, music discovery, youth attention, and mobile advertising relevance.
4	TSMC Semiconductor Foundry Brand	Taiwan	East Asia	Semiconductors	97.3	In 2024, TSMC ranked near the top because advanced foundry leadership, AI chip demand, packaging capability, and customer trust made it critical to the technology cycle.
5	Tencent Digital Platform Brand	China	East Asia	Technology Platform	97.2	In 2024, Tencent retained exceptional regional brand power through WeChat, gaming, fintech-adjacent services, advertising recovery, cloud development, and AI deployment.
6	Alibaba Digital Commerce Brand	China	East Asia	E-Commerce	97.0	In 2024, Alibaba remained central to Asian commerce through Taobao, Tmall, cloud infrastructure, logistics links, merchant services, and operating discipline.
7	BYD Electric Vehicle and Battery Brand	China	East Asia	Automotive	96.9	In 2024, BYD became one of Asia's defining mobility brands through electric vehicles, battery credibility, manufacturing scale, affordability, and overseas expansion.
8	Sony Entertainment and Electronics Brand	Japan	East Asia	Consumer Technology	96.7	In 2024, Sony combined PlayStation, imaging sensors, music, film, premium electronics, and creator loyalty into a highly resilient Asian entertainment and technology brand.
9	Huawei Telecommunications and Device Brand	China	East Asia	Consumer Technology	96.5	In 2024, Huawei drew strong brand attention through smartphones, wearables, telecom infrastructure, enterprise technology, domestic ecosystem strength, and national technology identity.
10	Hyundai Automotive Brand	South Korea	East Asia	Automotive	96.4	In 2024, Hyundai strengthened its brand through design, EV execution, SUVs, global manufacturing scale, value perception, and broader confidence in Korean mobility.
11	Xiaomi Smart Device Ecosystem Brand	China	East Asia	Consumer Technology	96.2	In 2024, Xiaomi remained a powerful Asian consumer technology brand through smartphones, smart home devices, wearables, online community strength, and EV attention.
12	Honda Automotive and Mobility Brand	Japan	East Asia	Automotive	96.1	In 2024, Honda was assessed as a trusted automotive, motorcycle, engine, and practical mobility brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
13	Nintendo Gaming and Entertainment Brand	Japan	East Asia	Media and Entertainment	95.9	In 2024, Nintendo retained distinctive brand strength through Switch, family trust, character IP, game design, licensing, and multi-generational entertainment demand.
14	UNIQLO Apparel Retail Brand	Japan	East Asia	Fashion Retail	95.7	In 2024, UNIQLO stood out through LifeWear consistency, store productivity, functional basics, cross-market retail discipline, and everyday apparel relevance.
15	Lexus Premium Automotive Brand	Japan	East Asia	Automotive	95.6	In 2024, Lexus was assessed as a premium mobility, quality, and comfort brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
16	Nissan Automotive Brand	Japan	East Asia	Automotive	95.4	In 2024, Nissan was assessed as a mainstream automotive and electric mobility brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
17	Kia Automotive Brand	South Korea	East Asia	Automotive	95.3	In 2024, Kia was assessed as a design-led mainstream automotive and electric mobility brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
18	LG Consumer Electronics and Appliance Brand	South Korea	East Asia	Consumer Technology	95.1	In 2024, LG was assessed as a household electronics, appliance, display, and lifestyle technology brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
19	Panasonic Electronics and Appliance Brand	Japan	East Asia	Consumer Technology	95.0	In 2024, Panasonic was assessed as a long-standing electronics, batteries, appliance, and industrial technology brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
20	Canon Imaging and Office Technology Brand	Japan	East Asia	Consumer Technology	94.8	In 2024, Canon was assessed as a camera, imaging, printing, and office technology brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
21	WeChat Messaging and Super-App Brand	China	East Asia	Technology Platform	94.6	In 2024, WeChat remained a core Asian digital utility through messaging, mini-programs, service integration, commerce links, and daily communication behavior.
22	Alipay Digital Payments Brand	China	East Asia	Financial Services	94.5	In 2024, Alipay retained strong payment and wallet relevance through merchant acceptance, daily utility, service breadth, trust cues, and digital finance adjacency.
23	Baidu Search and AI Platform Brand	China	East Asia	Technology Platform	94.3	In 2024, Baidu was assessed as a search, AI, maps, cloud, and autonomous technology brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
24	JD.com Digital Retail and Logistics Brand	China	East Asia	E-Commerce	94.2	In 2024, JD.com was assessed as a retail, logistics, electronics commerce, and fulfillment brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
25	Pinduoduo Value Commerce Brand	China	East Asia	E-Commerce	94.0	In 2024, Pinduoduo was assessed as a value commerce, social shopping, and agricultural commerce brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
26	Temu Cross-Border Marketplace Brand	China / Cross-Border	East Asia / Cross-Border	E-Commerce	93.9	In 2024, Temu was assessed as a fast-rising cross-border value marketplace brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
27	Shein Digital Fashion Retail Brand	China / Singapore	East Asia / Southeast Asia	Fashion Retail	93.7	In 2024, Shein was assessed as a mobile-first fashion, social commerce, and ultra-fast retail brand; retail discipline, digital shopping, price accessibility, style relevance, and cross-market recognition shaped brand assessment.
28	DJI Drone and Imaging Technology Brand	China	East Asia	Consumer Technology	93.5	In 2024, DJI was assessed as a civilian drone, aerial imaging, and creator technology brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
29	Haier Home Appliance Brand	China	East Asia	Consumer Appliances	93.4	In 2024, Haier was assessed as a household appliance, smart home, and white-goods brand; household penetration, reliability, climate comfort, smart home relevance, and distribution scale shaped brand assessment.
30	Lenovo PC and Device Brand	China	East Asia	Consumer Technology	93.2	In 2024, Lenovo was assessed as a personal computer, device, and enterprise hardware brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
31	ASUS PC and Gaming Hardware Brand	Taiwan	East Asia	Consumer Technology	93.1	In 2024, ASUS was assessed as a PC, gaming hardware, motherboard, laptop, and creator device brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
32	Acer PC and Device Brand	Taiwan	East Asia	Consumer Technology	92.9	In 2024, Acer was assessed as a personal computer, display, and education device brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
33	MediaTek Semiconductor Platform Brand	Taiwan	East Asia	Semiconductors	92.7	In 2024, MediaTek was assessed as a mobile, connectivity, smart TV, and edge-device semiconductor brand; AI demand, advanced manufacturing, customer trust, technical execution, and supply-chain importance shaped brand assessment.
34	SK hynix Memory Semiconductor Brand	South Korea	East Asia	Semiconductors	92.6	In 2024, SK hynix was assessed as a memory, high-bandwidth memory, and data-center semiconductor brand; AI demand, advanced manufacturing, customer trust, technical execution, and supply-chain importance shaped brand assessment.
35	CATL Battery Technology Brand	China	East Asia	Energy Technology	92.4	In 2024, CATL was assessed as an electric-vehicle battery, energy storage, and manufacturing technology brand; battery scale, EV exposure, energy storage, manufacturing quality, and cost competitiveness shaped brand assessment.
36	Naver Search and Digital Services Brand	South Korea	East Asia	Technology Platform	92.3	In 2024, Naver was assessed as a search, portal, content, cloud, and digital services brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
37	LINE Messaging Platform Brand	Japan	East Asia	Technology Platform	92.1	In 2024, LINE was assessed as a mobile messaging, stickers, payments-adjacent, and everyday communication brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
38	KakaoTalk Messaging and Services Brand	South Korea	East Asia	Technology Platform	92.0	In 2024, KakaoTalk was assessed as a messaging, payments-adjacent, mobility, content, and local services brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
39	Coupang E-Commerce and Delivery Brand	South Korea	East Asia	E-Commerce	91.8	In 2024, Coupang was assessed as a rapid delivery, online retail, marketplace, and consumer convenience brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
40	Shopee Mobile Marketplace Brand	Singapore	Southeast Asia	E-Commerce	91.6	In 2024, Shopee was assessed as a Southeast Asian mobile marketplace and digital commerce brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
41	Grab Mobility and Services Brand	Singapore	Southeast Asia	Technology Platform	91.5	In 2024, Grab was assessed as a super-app, mobility, delivery, payments-adjacent, and local services brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
42	Lazada Regional Marketplace Brand	Singapore	Southeast Asia	E-Commerce	91.3	In 2024, Lazada was assessed as a Southeast Asian marketplace, retail, and logistics-linked commerce brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
43	Gojek Mobility and Services Brand	Indonesia	Southeast Asia	Technology Platform	91.2	In 2024, Gojek was assessed as a ride-hailing, delivery, payments-adjacent, and local services brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
44	Tokopedia Marketplace Brand	Indonesia	Southeast Asia	E-Commerce	91.0	In 2024, Tokopedia was assessed as an Indonesian marketplace, merchant, and consumer commerce brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
45	Traveloka Online Travel Brand	Indonesia	Southeast Asia	Travel and Hospitality	90.8	In 2024, Traveloka was assessed as a digital travel, booking, and lifestyle services brand; service trust, booking utility, hotel reach, tourism recovery, and mobile convenience shaped brand assessment.
46	Singapore Airlines Airline Brand	Singapore	Southeast Asia	Airlines	90.7	In 2024, Singapore Airlines was assessed as a premium airline, service quality, and international travel brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
47	Emirates Airline Brand	United Arab Emirates	West Asia	Airlines	90.5	In 2024, Emirates was assessed as a long-haul airline, global aviation, and premium travel brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
48	Qatar Airways Airline Brand	Qatar	West Asia	Airlines	90.4	In 2024, Qatar Airways was assessed as a premium airline, global network, and hub connectivity brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
49	Etihad Airways Airline Brand	United Arab Emirates	West Asia	Airlines	90.2	In 2024, Etihad Airways was assessed as a premium airline and Abu Dhabi connectivity brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
50	Cathay Pacific Airline Brand	Hong Kong	East Asia	Airlines	90.1	In 2024, Cathay Pacific was assessed as a Hong Kong-based premium airline and international connectivity brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
51	AirAsia Low-Cost Airline Brand	Malaysia	Southeast Asia	Airlines	89.9	In 2024, AirAsia was assessed as a low-cost airline, travel access, and regional mobility brand; network reach, hub strength, service reputation, loyalty visibility, and tourism connectivity shaped brand assessment.
52	Jio Telecom and Digital Services Brand	India	South Asia	Telecommunications	89.7	In 2024, Jio remained one of South Asia's most important consumer technology brands through mobile scale, data affordability, 5G attention, broadband, and digital services.
53	Tata Corporate Trust Brand	India	South Asia	Conglomerate	89.6	In 2024, Tata was assessed as a diversified corporate, consumer, industrial, and services trust brand; trust equity, multi-sector visibility, consumer reach, capital strength, and national economic relevance shaped brand assessment.
54	TCS Enterprise Technology Services Brand	India	South Asia	IT Services	89.4	In 2024, TCS was assessed as an enterprise technology, consulting, and IT services brand; global delivery, enterprise relationships, talent depth, digital transformation capability, and technology trust shaped brand assessment.
55	Infosys Enterprise Technology Services Brand	India	South Asia	IT Services	89.3	In 2024, Infosys was assessed as a consulting, IT services, and digital transformation brand; global delivery, enterprise relationships, talent depth, digital transformation capability, and technology trust shaped brand assessment.
56	Airtel Telecom and Digital Services Brand	India	South Asia	Telecommunications	89.1	In 2024, Airtel was assessed as a mobile network, broadband, enterprise connectivity, and digital services brand; network reach, 5G development, subscriber scale, digital services, and enterprise connectivity shaped brand assessment.
57	HDFC Bank Banking Brand	India	South Asia	Banking	89.0	In 2024, HDFC Bank was assessed as a retail banking, payments, cards, and financial services brand; deposit trust, digital banking, customer reach, capital strength, payments utility, and regional financial relevance shaped brand assessment.
58	ICICI Bank Banking Brand	India	South Asia	Banking	88.8	In 2024, ICICI Bank was assessed as a retail and corporate banking, cards, and digital banking brand; deposit trust, digital banking, customer reach, capital strength, payments utility, and regional financial relevance shaped brand assessment.
59	SBI Banking Brand	India	South Asia	Banking	88.6	In 2024, SBI was assessed as a mass-market banking, savings, lending, and national financial services brand; deposit trust, digital banking, customer reach, capital strength, payments utility, and regional financial relevance shaped brand assessment.
60	LIC Insurance Brand	India	South Asia	Insurance	88.5	In 2024, LIC was assessed as a life insurance, savings, and long-term protection brand; policyholder trust, savings relevance, distribution reach, protection demand, and household financial security shaped brand assessment.
61	Reliance Corporate and Consumer Platform Brand	India	South Asia	Conglomerate	88.3	In 2024, Reliance was assessed as a diversified energy, telecom, retail, and consumer platform brand; trust equity, multi-sector visibility, consumer reach, capital strength, and national economic relevance shaped brand assessment.
62	Mahindra Automotive and Industrial Brand	India	South Asia	Automotive	88.2	In 2024, Mahindra was assessed as an SUV, tractor, mobility, and industrial brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
63	Maruti Suzuki Automotive Brand	India	South Asia	Automotive	88.0	In 2024, Maruti Suzuki was assessed as a mass-market passenger vehicle, dealer reach, and practical mobility brand; hybrid execution, EV transition, design, production quality, dealer reach, and export strength shaped brand assessment.
64	Zomato Food Delivery and Local Commerce Brand	India	South Asia	Technology Platform	87.8	In 2024, Zomato was assessed as a food delivery, restaurant discovery, quick commerce, and local services brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
65	Swiggy Food Delivery and Quick Commerce Brand	India	South Asia	Technology Platform	87.7	In 2024, Swiggy was assessed as a food delivery, grocery, and local convenience brand; daily app utility, creator or merchant ecosystems, cloud and AI relevance, engagement depth, and digital culture shaped brand assessment.
66	Flipkart E-Commerce Marketplace Brand	India	South Asia	E-Commerce	87.5	In 2024, Flipkart was assessed as a marketplace, electronics retail, fashion, and consumer shopping brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
67	Ola Mobility and Electric Vehicle Brand	India	South Asia	Mobility	87.4	In 2024, Ola was assessed as a ride-hailing, electric mobility, and urban transportation brand; app recall, urban utility, transport reliability, EV relevance, and daily consumer convenience shaped brand assessment.
68	Amul Dairy and Food Brand	India	South Asia	Food and Beverage	87.2	In 2024, Amul was assessed as a dairy, packaged food, and household trust brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
69	Titan Jewelry and Watch Brand	India	South Asia	Lifestyle Retail	87.1	In 2024, Titan was assessed as a watches, jewelry, eyewear, and lifestyle retail brand; retail trust, premiumization, design credibility, gifting behavior, and discretionary demand shaped brand assessment.
70	Taj Hospitality Brand	India	South Asia	Travel and Hospitality	86.9	In 2024, Taj was assessed as a luxury hospitality, service, and Indian heritage brand; service trust, booking utility, hotel reach, tourism recovery, and mobile convenience shaped brand assessment.
71	Haldiram's Packaged Food and Restaurant Brand	India	South Asia	Food and Beverage	86.7	In 2024, Haldiram's was assessed as a snacks, sweets, packaged food, and quick-service food brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
72	MUJI Lifestyle Retail Brand	Japan	East Asia	Retail	86.6	In 2024, MUJI was assessed as a minimalist lifestyle, household goods, apparel, and retail design brand; store experience, design identity, household product breadth, price clarity, and urban consumer relevance shaped brand assessment.
73	Shiseido Beauty Brand	Japan	East Asia	Beauty and Personal Care	86.4	In 2024, Shiseido was assessed as a prestige beauty, skincare, cosmetics, and personal care brand; product trust, premium positioning, skincare credibility, retail visibility, and consumer loyalty shaped brand assessment.
74	Kao Consumer Goods and Personal Care Brand	Japan	East Asia	Consumer Goods	86.3	In 2024, Kao was assessed as a household, hygiene, beauty, and personal care brand; household trust, product reliability, repeat purchase behavior, distribution depth, and daily relevance shaped brand assessment.
75	Ajinomoto Food and Seasoning Brand	Japan	East Asia	Food and Beverage	86.1	In 2024, Ajinomoto was assessed as a seasoning, foods, amino science, and packaged food brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
76	Nissin Instant Food Brand	Japan	East Asia	Food and Beverage	86.0	In 2024, Nissin was assessed as an instant noodles, packaged food, and convenience meal brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
77	Suntory Beverage and Spirits Brand	Japan	East Asia	Food and Beverage	85.8	In 2024, Suntory was assessed as a beverages, spirits, whisky, and lifestyle refreshment brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
78	Asahi Beer and Beverage Brand	Japan	East Asia	Food and Beverage	85.6	In 2024, Asahi was assessed as a beer, beverages, and packaged drinks brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
79	Kirin Beer and Beverage Brand	Japan	East Asia	Food and Beverage	85.5	In 2024, Kirin was assessed as a beer, beverages, health science, and packaged drinks brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
80	Rakuten Digital Commerce and Services Brand	Japan	East Asia	E-Commerce	85.3	In 2024, Rakuten was assessed as an e-commerce, fintech, mobile, and loyalty ecosystem brand; marketplace scale, merchant participation, logistics reliability, app engagement, and value positioning shaped brand assessment.
81	SoftBank Telecom and Technology Investment Brand	Japan	East Asia	Technology Investment	85.2	In 2024, SoftBank was assessed as a telecom, technology investment, and digital infrastructure brand; telecom familiarity, technology exposure, capital-market visibility, infrastructure relevance, and strategic reach shaped brand assessment.
82	Yamaha Music and Mobility Brand	Japan	East Asia	Industrial and Lifestyle	85.0	In 2024, Yamaha was assessed as a musical instruments, audio, motorcycles, marine, and mobility brand; design trust, product breadth, lifestyle meaning, engineering credibility, and cross-category recognition shaped brand assessment.
83	Bridgestone Tire and Mobility Brand	Japan	East Asia	Industrial	84.8	In 2024, Bridgestone was assessed as a tire, rubber, mobility solutions, and safety technology brand; durability, customer trust, fleet relevance, infrastructure demand, and industrial productivity shaped brand assessment.
84	Komatsu Construction Equipment Brand	Japan	East Asia	Industrial	84.7	In 2024, Komatsu was assessed as a construction, mining equipment, and industrial technology brand; durability, customer trust, fleet relevance, infrastructure demand, and industrial productivity shaped brand assessment.
85	Daikin Air Conditioning and Climate Brand	Japan	East Asia	Consumer Appliances	84.5	In 2024, Daikin was assessed as an air conditioning, climate systems, and energy-efficiency brand; household penetration, reliability, climate comfort, smart home relevance, and distribution scale shaped brand assessment.
86	Hitachi Industrial and Digital Systems Brand	Japan	East Asia	Industrial Technology	84.4	In 2024, Hitachi was assessed as an industrial systems, infrastructure, mobility, and digital solutions brand; factory automation, infrastructure systems, engineering trust, margin quality, and customer depth shaped brand assessment.
87	Mitsubishi Electric Industrial and Electronics Brand	Japan	East Asia	Industrial Technology	84.2	In 2024, Mitsubishi Electric was assessed as an automation, elevators, energy systems, appliances, and electronics brand; factory automation, infrastructure systems, engineering trust, margin quality, and customer depth shaped brand assessment.
88	Keyence Factory Automation Brand	Japan	East Asia	Industrial Technology	84.1	In 2024, Keyence was assessed as a sensors, measurement, machine vision, and automation technology brand; factory automation, infrastructure systems, engineering trust, margin quality, and customer depth shaped brand assessment.
89	Kweichow Moutai Premium Spirits Brand	China	East Asia	Food and Beverage	83.9	In 2024, Kweichow Moutai was assessed as a premium baijiu, luxury gifting, and Chinese cultural beverage brand; cultural relevance, distribution strength, pricing power, product familiarity, and everyday consumption shaped brand assessment.
90	Midea Home Appliance Brand	China	East Asia	Consumer Appliances	83.7	In 2024, Midea was assessed as a home appliance, HVAC, robotics, and smart living brand; household penetration, reliability, climate comfort, smart home relevance, and distribution scale shaped brand assessment.
91	Hisense Television and Appliance Brand	China	East Asia	Consumer Technology	83.6	In 2024, Hisense was assessed as a television, display, appliance, and sports-marketing brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
92	TCL Television and Display Brand	China	East Asia	Consumer Technology	83.4	In 2024, TCL was assessed as a TV, display, smart device, and consumer electronics brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
93	OPPO Smartphone Brand	China	East Asia	Consumer Technology	83.3	In 2024, OPPO was assessed as a smartphone, imaging, and mobile device brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
94	vivo Smartphone Brand	China	East Asia	Consumer Technology	83.1	In 2024, vivo was assessed as a smartphone, imaging, and mobile lifestyle brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
95	Honor Smartphone and Device Brand	China	East Asia	Consumer Technology	82.9	In 2024, Honor was assessed as a smartphone, laptop, and smart device brand; device visibility, ecosystem strength, retail presence, design trust, and innovation relevance shaped brand assessment.
96	China Mobile Telecommunications Brand	China	East Asia	Telecommunications	82.8	In 2024, China Mobile was assessed as a mobile network, connectivity, and digital infrastructure brand; network reach, 5G development, subscriber scale, digital services, and enterprise connectivity shaped brand assessment.
97	Saudi Aramco Energy Brand	Saudi Arabia	West Asia	Energy	82.6	In 2024, Saudi Aramco was assessed as a strategic energy, petrochemicals, and national economic brand; energy security, production scale, downstream reach, cash resilience, and national economic relevance shaped brand assessment.
98	PETRONAS Energy Brand	Malaysia	Southeast Asia	Energy	82.5	In 2024, PETRONAS was assessed as an integrated energy, petrochemicals, and national champion brand; energy security, production scale, downstream reach, cash resilience, and national economic relevance shaped brand assessment.
99	DBS Banking Brand	Singapore	Southeast Asia	Banking	82.3	In 2024, DBS was assessed as a digital banking, wealth, cards, and institutional financial services brand; deposit trust, digital banking, customer reach, capital strength, payments utility, and regional financial relevance shaped brand assessment.
100	Jollibee Quick-Service Restaurant Brand	Philippines	Southeast Asia	Restaurants	82.2	In 2024, Jollibee was assessed as a quick-service restaurant, family dining, and Filipino food culture brand; store reach, family trust, menu familiarity, cultural affection, and everyday dining relevance shaped brand assessment.

Showing 100 entries. Top three: Samsung, Toyota, TikTok.