2017

InfluenceAsia 50: Asia's Top Consumer Brands 2017

Consumer Brand Influence Watch.

Edited and researched by InfluenceAsia Editorial Desk
2017 Annual Edition - independent editorial and research ranking.

InfluenceAsia 50: Asia's Top Consumer Brands 2017 banner

50Ranked Brands

100Point Index

7Research Dimensions

2017Annual Window

Ranking Introduction

The consumer brands defining Asia's 2017 influence economy.

InfluenceAsia 50: Asia's Top Consumer Brands 2017 identifies the Asian and Asia-centered consumer brands whose 2017 performance, visibility, trust, innovation and cultural relevance made them decisive forces in household choice, digital behavior, mobility, travel, lifestyle and everyday consumption. The ranking is an InfluenceAsia original editorial and research work; it is not a valuation table alone and does not reduce consumer influence to revenue, scale or media visibility.

This is not a wealth list, traffic chart or advertising awards table. It does not rank brands by revenue alone, media noise alone or paid campaign visibility.

InfluenceAsia treats consumer influence as a research and editorial question: how a brand shaped household choice, everyday habits, category expectations, trust and Asia's consumer confidence during the 2017 publication window.

Annual Theme

The 2017 consumer-brand cycle is shaped by mobile ecosystems, connected devices, e-commerce festivals, low-cost travel, premium beauty, lifestyle retail, regional ride-hailing and the strengthening of Asian automotive, electronics and food-service brands. The most influential brands combine measurable consumer reach with a deeper form of authority: they organize habits, set category expectations and make Asian innovation visible to global consumers.

Eligible Brands

The edition considers consumer-facing brands founded in Asia, controlled by Asian or Asia-centered enterprises, or meaningfully anchored in Asian consumer markets during the 2017 editorial window. Eligible brands include technology devices, digital platforms, automotive marques, airlines, retail concepts, apparel, beauty, food and beverage, mobility services, telecom services, home appliances and branded financial or lifestyle utilities. Primarily industrial, wholesale, institutional or commodity identities are excluded unless they carried exceptional direct consumer brand power in 2017.

Publication Standard

The list is structured for InfluenceAsia publication workflows, with ranked entries, index scores, category signals and concise editorial rationales.

Representative Cases

Eight Brands That Define The 2017 Thesis

Samsung

Retail & Lifestyle

Platform / Company: Samsung Electronics
Market: South Korea
Index: 99

Samsung stands as Asia's foremost 2017 consumer technology brand because it reaches households through multiple product layers: phones in the hand, screens in the living room and appliances in the home. Its influence is strengthened by design recognition, distribution...

Toyota

Automotive & Mobility

Platform / Company: Toyota Motor Corporation
Market: Japan
Index: 98.5

Toyota's 2017 consumer influence rests on a rare alignment of scale and assurance. The brand is not merely a vehicle marque; it is a household standard for reliability, practical engineering and long-term ownership value across Asia and the world.

WeChat

Digital Platforms & Services

Platform / Company: Tencent Holdings
Market: China
Index: 98.1

WeChat is the 2017 consumer platform that most clearly turns communication into infrastructure. Its brand strength comes from daily indispensability: consumers use it to talk, pay, read, book, transact and navigate services without leaving the mobile environment.

Alibaba

Digital Platforms & Services

Platform / Company: Alibaba Group
Market: China
Index: 97.7

Alibaba's consumer brand power in 2017 comes from its command of the shopping occasion. Through marketplaces, campaigns and data-enabled retail systems, the brand turns consumer demand into a coordinated digital economy with influence beyond China.

Huawei

Retail & Lifestyle

Platform / Company: Huawei Investment & Holding
Market: China
Index: 97.2

Huawei's 2017 consumer influence reflects the rise of a Chinese technology brand that can compete on engineering, design and retail visibility. Its devices make Chinese innovation tangible for millions of consumers rather than abstract at the infrastructure level.

Sony

Gaming & Entertainment

Platform / Company: Sony Corporation
Market: Japan
Index: 96.7

Sony remains a uniquely emotional Asian consumer brand in 2017. Its influence comes from the intersection of entertainment, hardware quality and creative aspiration, making the brand relevant to gamers, creators, viewers and music listeners.

Honda

Automotive & Mobility

Platform / Company: Honda Motor
Market: Japan
Index: 96.1

Honda's 2017 brand strength lies in mobility breadth. It is trusted not only by car buyers, but also by motorcycle riders and households that associate the brand with efficient, durable engineering.

Uniqlo

Retail & Lifestyle

Platform / Company: Fast Retailing
Market: Japan
Index: 95.6

Uniqlo is Asia's strongest 2017 apparel-retail export because it converts simplicity into scale. The brand is practical but aspirational, understated but global, and increasingly able to make Japanese product discipline relevant to everyday wardrobes.

Full List

The Full List

Showing 50 of 50 brands

Rank	Brand	Operating Entity	Market Base	Primary Sector	Index	Signal
1	SamsungSamsung Electronics	Samsung Electronics	South Korea	Consumer electronics, smartphones, televisions and connected devices	99	Samsung reasserted its consumer-technology authority in 2017 through flagship mobile devices, premium displays, household electronics and visible recovery in global brand confidence after an intensely scrutinized product cycle.
2	ToyotaToyota Motor Corporation	Toyota Motor Corporation	Japan	Automotive, hybrid mobility and consumer transportation	98.5	Toyota remained the defining Asian mobility brand in 2017, translating quality, hybrid leadership, reliability and disciplined manufacturing into consumer confidence across mature and emerging markets.
3	WeChatTencent Holdings	Tencent Holdings	China	Messaging, social platforms, payments and daily digital services	98.1	WeChat deepened its role in 2017 as an operating layer for modern Chinese life, extending from messaging into payments, mini programs, public accounts, media, commerce and service access.
4	AlibabaAlibaba Group	Alibaba Group	China	E-commerce, digital retail, marketplace platforms and consumer festivals	97.7	Alibaba made Asian digital consumption globally visible in 2017 through marketplace scale, retail technology, merchant ecosystems, payment adjacency and the transformation of online shopping into a national consumer event.
5	HuaweiHuawei Investment & Holding	Huawei Investment & Holding	China	Smartphones, smart devices and connected technology	97.2	Huawei advanced in 2017 as a premium smartphone and connected-device brand, strengthening its position in China and international markets through design, imaging, chipset capability and high-volume consumer adoption.
6	SonySony Corporation	Sony Corporation	Japan	Entertainment technology, gaming, imaging and premium electronics	96.7	Sony strengthened its 2017 consumer position through PlayStation, imaging sensors, cameras, audio, visual entertainment and a renewed sense of discipline across creative technology categories.
7	HondaHonda Motor	Honda Motor	Japan	Automobiles, motorcycles, power products and everyday mobility	96.1	Honda maintained powerful consumer relevance in 2017 through cars, motorcycles, scooters and power products, with a practical engineering identity that reaches both urban commuters and global vehicle buyers.
8	UniqloFast Retailing	Fast Retailing	Japan	Apparel retail, functional clothing and lifestyle basics	95.6	Uniqlo expanded its 2017 influence through functional apparel, disciplined store operations, international growth and a clear proposition around everyday quality rather than seasonal excess.
9	NintendoNintendo	Nintendo	Japan	Gaming hardware, software, family entertainment and intellectual property	95	Nintendo delivered one of 2017's clearest consumer-brand revivals through the Switch, restoring confidence in its hardware-software model and renewing global enthusiasm for Japanese interactive entertainment.
10	XiaomiXiaomi	Xiaomi	China	Smartphones, connected devices, IoT and value technology	94.5	Xiaomi regained strong consumer momentum in 2017 through smartphone volume recovery, India acceleration, online community engagement and an expanding ecosystem of connected lifestyle products.
11	PanasonicPanasonic Corporation	Panasonic Corporation	Japan	Home appliances, consumer electronics, batteries and lifestyle technology	94	Panasonic remained deeply relevant in 2017 through appliances, batteries, cameras, personal care, home systems and automotive-linked technology, preserving a broad household presence.
12	NissanNissan Motor	Nissan Motor	Japan	Automotive, electric mobility and mass-market vehicles	93.6	Nissan remained a major Asian consumer mobility brand in 2017, combining global vehicle reach with renewed attention to electric mobility, design, SUVs and accessible family cars.
13	HyundaiHyundai Motor	Hyundai Motor	South Korea	Automotive, mass mobility, design and value vehicles	93.1	Hyundai remained one of Asia's most visible automotive brands in 2017, competing through design improvement, warranty confidence, global manufacturing and value-led passenger vehicles.
14	CanonCanon	Canon	Japan	Cameras, imaging, printers and optical consumer technology	92.7	Canon retained major 2017 consumer influence through cameras, lenses, printers and imaging systems, serving both everyday households and serious creators during a period of rapid visual content growth.
15	OPPOOPPO Guangdong Mobile Telecommunications	OPPO Guangdong Mobile Telecommunications	China	Smartphones, mobile photography and youth retail	92.2	OPPO strengthened its 2017 consumer profile through camera-led smartphones, offline retail execution, celebrity-driven visibility and strong adoption across China, India and Southeast Asia.
16	vivovivo Mobile Communication	vivo Mobile Communication	China	Smartphones, music, photography and youth devices	91.8	vivo became one of Asia's most consequential 2017 smartphone challengers through strong offline distribution, youth positioning, camera features, audio identity and rapid emerging-market adoption.
17	LGLG Electronics	LG Electronics	South Korea	Home electronics, OLED televisions, appliances and mobile devices	91.3	LG sustained strong 2017 consumer relevance through OLED televisions, premium appliances, home entertainment, mobile devices and a design-led approach to the connected household.
18	KiaKia Motors	Kia Motors	South Korea	Automotive, design-led value and passenger vehicles	90.9	Kia continued to upgrade its 2017 consumer standing through stronger design, value perception, global model visibility and a more confident presence in competitive passenger-vehicle segments.
19	HaierHaier Group / Qingdao Haier	Haier Group / Qingdao Haier	China	Home appliances, refrigerators, washing machines and smart home systems	90.5	Haier remained one of China's strongest household brands in 2017, combining appliance scale, internationalization, smart-home ambition and a reputation for practical everyday reliability.
20	MoutaiKweichow Moutai	Kweichow Moutai	China	Premium spirits, cultural luxury and baijiu	90	Moutai became a defining 2017 symbol of Chinese consumer premiumization, turning scarcity, cultural status, gifting rituals and brand heritage into exceptional pricing authority.
21	JD.comJD.com	JD.com	China	E-commerce, direct retail and consumer logistics	89.6	JD.com advanced in 2017 by making logistics quality, authentic goods, direct retail and fast delivery central parts of Chinese online shopping trust.
22	Reliance JioReliance Jio Infocomm	Reliance Jio Infocomm	India	Mobile telecommunications, data access and digital services	89.1	Reliance Jio transformed Indian consumer connectivity in 2017 through rapid subscriber adoption, aggressive 4G access, free domestic voice positioning and a dramatic expansion of mobile data usage.
23	TataTata Group	Tata Group	India	Trusted diversified consumer identity across mobility, lifestyle and services	88.7	Tata retained exceptional 2017 consumer trust across India through its presence in vehicles, tea, hospitality, jewelry adjacency, retail, household products and a long-standing reputation for institutional integrity.
24	LINELINE Corporation	LINE Corporation	Japan	Messaging, stickers, content, payments and mobile services	88.3	LINE sustained strong 2017 consumer relevance in Japan and select Asian markets through messaging, stickers, characters, content, payments and mobile services built around expressive communication.
25	Singapore AirlinesSingapore Airlines	Singapore Airlines	Singapore	Premium airline, service design and international travel	87.9	Singapore Airlines reaffirmed its 2017 consumer authority through premium cabin investment, service consistency, international connectivity and a disciplined luxury-travel identity.
26	EmiratesThe Emirates Group	The Emirates Group	United Arab Emirates	Global airline, long-haul travel and aviation hospitality	87.5	Emirates remained a powerful 2017 Asian travel brand through long-haul scale, Dubai connectivity, large aircraft visibility, onboard entertainment and global consumer recognition.
27	DJISZ DJI Technology	SZ DJI Technology	China	Consumer drones, aerial imaging and creator technology	87	DJI expanded consumer drone culture in 2017 through compact, accessible aerial imaging products that made drone photography more approachable for travelers, creators and technology enthusiasts.
28	ShiseidoShiseido Company	Shiseido Company	Japan	Beauty, skincare, cosmetics and prestige personal care	86.6	Shiseido strengthened its 2017 brand performance through prestige beauty, China momentum, travel retail, Japanese skincare heritage and a sharper global premium positioning.
29	MujiRyohin Keikaku	Ryohin Keikaku	Japan	Lifestyle retail, household goods, apparel and minimalist design	86.2	Muji maintained distinctive 2017 influence through minimalist household goods, apparel, stationery, travel accessories and a retail philosophy built around restraint, function and quiet design.
30	MideaMidea Group	Midea Group	China	Home appliances, kitchen products, air treatment and smart manufacturing	85.8	Midea expanded its 2017 consumer presence through appliances, kitchen systems, air-conditioning, international operations and a stronger link between household products and advanced manufacturing.
31	GreeGree Electric Appliances	Gree Electric Appliances	China	Air conditioning, climate control and home appliances	85.3	Gree sustained its 2017 influence through air-conditioning leadership, climate-control specialization, manufacturing focus and a highly recognizable Chinese household appliance identity.
32	BaiduBaidu	Baidu	China	Search, maps, AI services and digital information	84.9	Baidu remained an essential 2017 digital consumer brand through search, maps, information access, mobile services, voice interfaces and a pronounced strategic turn toward artificial intelligence.
33	LenovoLenovo Group	Lenovo Group	China	Personal computers, tablets, smartphones and consumer devices	84.5	Lenovo retained global 2017 consumer visibility through PCs, laptops, tablets, mobile devices and a distribution footprint that kept Chinese device branding present in households, schools and offices.
34	FlipkartFlipkart	Flipkart	India	E-commerce, smartphones, fashion and online retail	84.1	Flipkart remained one of India's most influential 2017 consumer internet brands through online shopping, mobile-phone retail, festive sales, logistics improvement and local marketplace understanding.
35	AirAsiaAirAsia Group	AirAsia Group	Malaysia	Low-cost airline, regional travel and digital bookings	83.7	AirAsia remained a defining 2017 low-cost travel brand, enabling regional mobility through accessible fares, online booking, route expansion and a strong Southeast Asian consumer identity.
36	GrabGrab	Grab	Singapore / Malaysia	Ride-hailing, payments and urban mobility services	83.3	Grab became a central 2017 Southeast Asian consumer platform through ride-hailing expansion, cash-friendly service design, payments ambition and market-specific adaptation across diverse cities.
37	Didi ChuxingDidi Chuxing	Didi Chuxing	China	Ride-hailing, mobility services and urban transportation	82.9	Didi Chuxing reinforced its 2017 consumer role as China's primary app-based mobility brand, serving daily rides, taxis, private cars and a broader transition toward data-led urban transportation.
38	KakaoTalkKakao	Kakao	South Korea	Messaging, mobile services, payments, content and games	82.5	KakaoTalk remained Korea's defining 2017 mobile communication brand, extending messaging into payments, content, games, transport and a wider family of everyday digital services.
39	JollibeeJollibee Foods Corporation	Jollibee Foods Corporation	Philippines	Quick-service restaurants, family dining and Filipino foodservice	82.1	Jollibee sustained exceptional 2017 affection in the Philippines while extending its international presence through a family-oriented quick-service format with distinctive local taste equity.
40	AmulGujarat Cooperative Milk Marketing Federation	Gujarat Cooperative Milk Marketing Federation	India	Dairy, food staples, ice cream and household nutrition	81.7	Amul remained one of India's most trusted 2017 food brands, combining dairy scale, cooperative identity, household affordability, product breadth and mass-market nutritional relevance.
41	IndomieIndofood	Indofood	Indonesia	Instant noodles, packaged food and affordable meals	81.3	Indomie retained deep 2017 consumer relevance through affordability, flavor recognition, broad distribution and the ability to travel across cultures as an Indonesian packaged-food icon.
42	ASUSASUSTeK Computer	ASUSTeK Computer	Taiwan	Personal computers, gaming hardware, smartphones and consumer electronics	80.9	ASUS sustained 2017 consumer visibility through laptops, motherboards, gaming hardware, ZenFone devices and a growing reputation among gamers, students and technology enthusiasts.
43	Qatar AirwaysQatar Airways	Qatar Airways	Qatar	Premium airline, hub travel and international aviation service	80.5	Qatar Airways remained a high-profile 2017 Asian travel brand through premium service, global connectivity, fleet growth and the use of aviation as a national consumer-facing identity.
44	VinamilkVietnam Dairy Products	Vietnam Dairy Products	Vietnam	Dairy, infant nutrition, beverages and household food	80.1	Vinamilk remained Vietnam's leading 2017 consumer-staples brand, combining dairy trust, product breadth, distribution depth, family nutrition and a strong national brand identity.
45	PatanjaliPatanjali Ayurved	Patanjali Ayurved	India	FMCG, wellness, personal care and packaged foods	79.7	Patanjali remained one of India's most disruptive 2017 consumer brands, challenging established FMCG categories through Ayurveda positioning, national identity, aggressive distribution and value pricing.
46	TitanTitan Company	Titan Company	India	Watches, jewelry, eyewear and lifestyle retail	79.3	Titan retained strong 2017 consumer relevance through watches, jewelry, eyewear and lifestyle retail, linking design, gifting, organized retail and Indian middle-class aspiration.
47	GojekPT Go-Jek Indonesia	PT Go-Jek Indonesia	Indonesia	On-demand transport, delivery, payments and everyday services	78.9	Gojek became a defining Indonesian consumer platform in 2017 through motorcycle transport, food delivery, courier services, payments and the early architecture of an everyday super-app model.
48	TokopediaTokopedia	Tokopedia	Indonesia	Online marketplace, small sellers and Indonesian digital commerce	78.5	Tokopedia strengthened its 2017 role in Indonesian e-commerce by connecting small sellers, local consumers, online payments and marketplace discovery in a rapidly digitizing archipelago.
49	TravelokaTraveloka	Traveloka	Indonesia	Online travel, flight booking, hotels and consumer trip planning	78.1	Traveloka emerged as one of Southeast Asia's most important 2017 online travel brands by making flight and hotel booking more accessible to mobile-first regional consumers.
50	AlmaraiAlmarai Company	Almarai Company	Saudi Arabia	Dairy, juice, bakery, poultry and packaged food	77.7	Almarai represented one of West Asia's strongest 2017 household food brands, combining dairy trust, cold-chain execution, packaged-food breadth and everyday supermarket visibility.
No brands match the current filters.

Methodology

How InfluenceAsia Built The Ranking

24% Weight

2017 Consumer Contribution

The brand's visible contribution during the 2017 annual window, including product momentum, service expansion, customer adoption, market disruption, household utility and contribution to consumer choice.

18% Weight

Brand Equity and Trust

The depth of consumer recognition, confidence, habit formation, quality perception and reputational durability attached to the brand in 2017.

16% Weight

Category Leadership

The brand's ability to define or materially reshape its category, including market leadership, pricing authority, design influence, distribution control and competitive benchmarking.

14% Weight

Regional and Global Reach

The brand's geographic relevance across Asia and beyond, including cross-border visibility, international consumer adoption, travel-retail presence, platform reach or exportable brand identity.

12% Weight

Innovation and Experience

The degree to which the brand improved consumer experience through technology, design, retail systems, service convenience, digital payments, connected products or product architecture.

10% Weight

Cultural Relevance

The brand's role in shaping taste, aspiration, identity, lifestyle, social behavior, everyday rituals or national and regional brand confidence in 2017.

6% Weight

Strategic Durability

The strength of the brand's 2017 position as a foundation for continued relevance across the next cycle of Asian consumer growth.

Consumer Brand Universe Formation

InfluenceAsia formed a 2017 universe of Asian and Asia-centered consumer-facing brands across technology, mobility, retail, apparel, travel, beauty, food, household goods, platforms and everyday services.

Eligibility Review

Brands were reviewed for direct consumer relevance during the 2017 editorial window, brand-level visibility, operating substance and meaningful contribution to consumer behavior. Primarily industrial, commodity, wholesale, institutional or non-consumer identities were excluded unless their direct brand power was exceptional.

Influence Scoring

Each brand was assessed across seven weighted dimensions: 2017 consumer contribution, brand equity and trust, category leadership, regional and global reach, innovation and experience, cultural relevance and strategic durability.

Temporal Discipline

Entries are written from a 2017 publication perspective. Later reputation shifts, post-2017 controversies, mergers, relaunches, renamings or market outcomes are not used to elevate or diminish the 2017 ranking position.

Editorial Calibration

InfluenceAsia applied editorial calibration to avoid treating financial scale as the sole determinant of consumer influence. Category leadership, cultural impact, everyday utility and brand trust were balanced against revenue scale and geographic reach.

Publication Standard

All profiles are prepared as InfluenceAsia-branded publication language suitable for formal ranking pages, brand cards, editorial features and structured digital content.

Publication Notes And Research Disclaimers

Copyright Notice

Copyright 2017 InfluenceAsia. All rights reserved. The ranking architecture, selection logic, scoring presentation, editorial wording, profile language and brand rationales are prepared as an InfluenceAsia original editorial and research work.

Research Independence

InfluenceAsia 50: Asia's Top Consumer Brands 2017 is independently researched, structured and edited by InfluenceAsia. Inclusion, exclusion, order, score and descriptive emphasis are determined by InfluenceAsia editorial judgment under the published methodology.

No Sponsorship or Endorsement

Inclusion in the ranking does not imply sponsorship, endorsement, approval, participation, payment, nomination, licensing, partnership or authorization by any ranked brand, parent company, operating entity or trademark owner.

Editorial Nature

The ranking is an editorial and research product. It is not investment advice, legal advice, technical certification, consumer-safety certification, market-research warranty, commercial due diligence or a recommendation to buy, sell, invest in, finance, license, distribute or partner with any brand or company.

Temporal Accuracy

Brand names, operating entities, markets, category descriptions and editorial characterizations are presented according to the 2017 editorial window. Subsequent corporate events, ownership changes, listing changes, regulatory developments, controversies, product discontinuations or brand updates are outside the ranking period.

Trademark Notice

All brand names and trademarks referenced in the ranking are used for identification and editorial classification. Rights in such names and marks remain with their respective owners.

Reuse Terms

The dataset may be used to prepare InfluenceAsia-branded ranking pages, annual features, brand cards, market briefs and structured web content, provided the InfluenceAsia ranking identity, order, scoring logic and editorial integrity are preserved.